🫠POCKIES X ZAANSE LIMITED💸 TIKTOK INSTAGRAM  LIVE SHOPPING  SHORT FORM TIKTOK  LIVE

The challenge for the project was clear: while livestream shopping was making waves on social media, it was still in its infancy in the Netherlands. Pockies and Gospooky set out to discover whether a livestream shopping event could not only captivate audiences but also drive sales in the Dutch market. The collaboration birthed a creative and entertaining livestream simultaneously broadcasted on TikTok and Instagram.

What made this livestream special was the limited-edition shirt it showcased—a result of a partnership between Pockies and Zaanse Mayonaise. This shirt was exclusively available for purchase during the livestream, creating a sense of urgency and excitement among viewers.

In line with the tone of voice of Pockies, the livestream took on the atmosphere of a boisterous infomercial. You want Tell Sell? Hold our beers. It featured lively tailormade overlays, chaos, a host who presented the t-shirt's not-so-unique features with infectious enthusiasm. And to create even more urgency: the shirt's price was dynamic, dropping as more viewers joined the livestream and rising as viewership fluctuated. Making people watch the longest ad ever, while also inviting their friends to join the livestream as well. 
Despite operating on a tight budget, this dynamic livestream shopping event shattered expectations. The limited-edition t-shirt drop sold more units during the livestream than other previous drops within the first 24 hours.

Agency: Gospooky
Client: Pockies
Market: NL
Role: Creative